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Laboratório de Inovação Financeira (LAB)
For LAB (Laboratório de Inovação Financeira), a multi-sector forum and public-private dialogue space advancing financial innovation and sustainable finance in Brazil, we redesigned their brand with the challenge of meeting the expectations of multiple stakeholders. Created by ABDE, the Inter-American Development Bank (IDB), and Brazil’s Securities and Exchange Commission (CVM), LAB’s identity needed to resonate across institutions while staying cohesive. We developed a richer, more diverse color palette with variations and brand applications. The full branding package included an extensive style and communication guide. We also animated the logo and composed original music to accompany the animation, creating a distinctive identity built for consistent use across channels.
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COOL STUFF
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TORCUART
Brand & Identity
ABDE 2030
Brand & Identity
Solutions
Brand & Identity
We shape how brands think, speak, and look.
Includes:
Brand strategy
Visual and verbal identity
Branding & Rebranding
Identity systems applied across channels and products (UX/UI as identity)
Social & Digital Communication
We connect brand, content, and audience across environments.
Includes:
Social media strategy and content ecosystems
Digital and physical experience design
Campaign architecture
Cross-channel communication systems
Multimedia & Content Creation
We create content as part of a broader narrative system.
Includes:
Video and multimedia communication
Animation and audiovisual formats
Creative direction
Social and campaign content
Web series and digital storytelling
Editorial & Narrative Design
We design how content is told, seen, and remembered.
Includes:
Editorial Design
Visual Storytelling
Reports, Studies, Publications, and complex content structuring
Narrative frameworks for brands and institutions
Events & Experiences
We design events as narrative spaces.
Includes:
Event conceptualization and storytelling
Production and coverage
Webinars and hybrid experiences
Brand-driven experiences
