
COOPERATHON STARTUP FEST
For Desjardins, we covered the Coopérathon Startup Fest, focusing on capturing real, unscripted winner reactions and the energy of the moment. Our team documented key highlights, live exchanges, and emotional turning points, transforming them into multilingual, multi-format content for digital and institutional channels. Working on site, we prioritized agility and narrative clarity, selecting the moments that best expressed the value of each initiative. The resulting assets were designed for flexible cross-platform use and to extend the experience beyond the venue while highlighting the event's innovation and entrepreneurial spirit.






COOL STUFF

COOPÉRATHON
Events & Experiences

LAB BRAZIL
Events & Experiences
Solutions

Brand & Identity
We shape how brands think, speak, and look.
Includes:
Brand strategy
Visual and verbal identity
Branding & Rebranding
Identity systems applied across channels and products (UX/UI as identity)

Social & Digital Communication
We connect brand, content, and audience across environments.
Includes:
Social media strategy and content ecosystems
Digital and physical experience design
Campaign architecture
Cross-channel communication systems

Multimedia & Content Creation
We create content as part of a broader narrative system.
Includes:
Video and multimedia communication
Animation and audiovisual formats
Creative direction
Social and campaign content
Web series and digital storytelling

Editorial & Narrative Design
We design how content is told, seen, and remembered.
Includes:
Editorial Design
Visual Storytelling
Reports, Studies, Publications, and complex content structuring
Narrative frameworks for brands and institutions

Events & Experiences
We design events as narrative spaces.
Includes:
Event conceptualization and storytelling
Production and coverage
Webinars and hybrid experiences
Brand-driven experiences